Recent Experience
cross-functional strategist, lead, and mentor
VMware / VMware By Broadcom
Sr. Full Stack Developer & Integrations Expert
2018 – 2025
Remote
- Part of a small team of six that operated a worldwide strategic sales platform (Data Integrated Customer Engagement / DICE)
- Developed the platform’s insight scoring engine, which synthesized multiple Salesforce data streams (opportunities, accounts, forecasts, sales plays) into actionable closure probability metrics that enabled sales teams to prioritize high-value opportunities. During its peak activity, DICE provided a measured 28% increase in field sales closure ratios where it was utilized, accelerating sales completion efficiency for over $1B in sales.
- Continued post Broadcom acquisition as a key developer and project architect to further facilitate the improvement of internal toolsets and collateral related to sales strategies, TCO/ROI, value selling, marketing, and closing deals.
- DICE targeted customers looking to transform their infrastructure with software-defined data centers, Cloud Foundation, and NSX related products by identifying the areas of opportunity within their own environment.
- The application for DICE integrated with SalesForce, Active Directory, bookings reports, D&B, and other internal sizing and collection APIs using microservices on a Node.js/Express server in the IBM Cloud. The backend was built with PostgreSQL and Redis, and used JWT to manage authentication. The front-end was built with Angular using Clarity UI as the main component framework, additionally using AG-Grid, Kendo UI, D3, Charts.js, Highcharts, LaTeX and custom canvas elements for Data Visualization.
Kapsch TrafficCom North America
Web Development Software Engineer
2014 – 2018
Austin, TX
- Led UX strategy during the redesign of legacy traffic reporting systems. Redeveloped the existing back-office administration and maintenance applications into SPAs. Revised CI/CD deployment and build strategies to increase developer efficiency.
- Participated in on-site hardware Factory Acceptance Testing. Traveled to customer sites as part of the product team to gather/review requirements and provide analytical support as a subject matter expert which resulted in over five unique product deployments to major US metros.
- There were 3 distinct applications the front-end team supported at Kapsch. The BackOffice, ROMS, and VIP. Originally the front-end of these applications were written in ActionScript and FlashBuilder. One of our main goals we completed was to convert them to modern (at the time) web technologies. We moved the backoffice jQuery Modules and eventually Angular 2. The ROMS and VIP apps were built into AngularJS SPAs with Kendo UI as the main component framework. The backend used python and Node.js/Express as an middleware to interpret WSDL and SOAP protocols delivered by Java and Oracle DB.
- ROMs featured an editor-like replay suite letting the user scroll through transaction information laid out on a timeline frame by frame or data-point by data-point.
- Co-founded and built a customer engagement platform for enterprise sales teams. Led technical architecture and development. Learned valuable lessons about product-market fit and go-to-market strategy in a bootstrapped environment.
- React Native mobile app and web platform helping patients compare medical pricing across thousands of providers. Built with React/React Native, TypeScript, Node.js, MongoDB, Redis.
Georgia Institute of Technology
Graduate Research Assistant
2013 – 2014
Atlanta, GA
- Taught a lab for Fall 2013’s Principles of Interaction Design, a required and foundational course for graduate students that introduces HTML, CSS and JavaScript. Additionally tutored students privately.
- Redesigned and rebuilt Georgia Tech’s Liberal Arts college web portal UI using HTML, CSS, vanilla JavaScript and continued to support the existing interface to a Droopal CMS. This was to match the look and feel of the other Georgia Tech colleges before the web portal was eventually handed off to the main webmaster.
- Worked with a team of other Graduate Assistants in the department of Digital Media. Created custom web solutions where needed for department organizations. Designed graphic material for the department. Shot, produced and edited material for student and teacher research for the Digital Media Showcases that occur at the end of every semester.
Fullscreen, Inc.
Summer Intern
Summer 2013
Atlanta, GA
- Developed initiatives for UX & usability testing.
- Front-end web development & bug fixing using HTML, CSS, and Ruby on Rails.
Cendyn
Production Specialist
2011 – 2012
Boca Raton, FL
- Built and updated online eBrochures and eProposals for the international hospitality industry (Hilton Hotels & Resorts, IHC, etc.). These marketing brochures were used for closing sales related to the use of the property like block hotel room rentals or reserving event spaces. They featured high-fidelity photograhps and flash movies of the amenities. The Production Specialist team deployed hundreds of these products onto the internet.
- Updated flash multimedia tours, flash tours and images using Adobe Flash and Photoshop. Adjusted HTML, CSS and Copy text for each deployment and worked with a QA team to ensure quality of delivery.
Information Television Networks
Online & Broadcast Media Technician
2010 – 2011
Boca Raton, FL
- Offline show editing for several seasons of various shows syndicated online and on PBS.
- Created multiple web-based management systems for internal administrative operations. These systems helped automate part of their billing process in addition to their accounting software as well as track studio usage and equipment location.
- Duplicated & encoded broadcast television shows. Provided device maintenance and technical support.
- Started as an intern in high school transcribing interviews and running the teleprompter for production on-camera shoots. After college, hired on as a full-time employee to continue as a Media Technician - ultimately culminating in editor responsibilities.
University of Central Florida
Graphic Designer
2009
Orlando, FL
- In-house graphic designer on a small production team. Designed posters, handbills, t-shirts, banners, digital advertisements and logos for UCF’s student government agencies. Created advertisements for the Central Florida Future, UCF’s newspaper.
PincusMedia
Independent Freelance
2009 – Present
Remote
- Founded an independent consultancy providing full-stack development and digital solutions for startups, SMBs, and agencies. Now using an AI-enabled workflow with MCP, Claude, Cursor and ChatGPT.
- [2009–2012] Multimedia production and early web development for local businesses, non-profits and startups.
- [2012–2018] Enterprise integrations – Salesforce view customization and API integration, SPA applications, and bespoke development combined with SquareSpace.
- [2018–Present] Modern full-stack solutions and SaaS products – Node.js/Express backends, Angular/React/React-Native SPAs, cloud deployments, and technical consulting.
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